DIGITAL MARKETING & ARTIFICIAL INTELLIGENCE PROGRAM

The Digital Marketing & AI Program is designed for professionals who are interested in launching a career in marketing and for marketing professionals looking to upgrade their skills and accelerate their careers. The program includes practical training, industry award and job placement support to help professionals secure a job in the marketing industry.

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Overview

The Digital Marketing & AI Program can be taken in either 18 weeks part time or 9 weeks full time and is designed for motivated candidates who are looking to accelerate and transition their careers into digital marketing. The program includes pre-work, intensive practical training, industry award and a job outcomes program in collaboration with industry partners. The course content has been tailored to give you the skills that are demanded by businesses in today’s rapidly evolving job market.

Remote learning is available for this program. The interactive remote format enabled by video conferencing technology is a rich and connected experience featuring virtual break-out rooms, shared screens, digital whiteboards, peer to peer collaboration and instructor support.

Discuss with a Career Consultant

You can schedule a call with a Career Consultant to discuss this course.

THE DEMAND FOR DIGITAL MARKETING & TECH TALENT

The opportunity is massive for skilled digital marketing professionals in the United States.

 

According to the US Bureau of Labor Statistics (BLS), by 2030, the number of digital marketing jobs in the US is projected to grow by 15%, much faster than the average for all occupations (8%), with the highest-paid 10% of digital marketers currently earning more than $127,830 (BLS).

What is Practical Digital Marketing Training?

Practical digital marketing training is an essential requirement to practice as a marketing professional in the United States. Learn from industry experts on how to apply digital marketing and generative AI techniques for businesses and government organizations including business consulting and simulating commercial projects. This means you will be ready to work in the digital marketing industry. 

University of Louisiana at Lafayette & Institute of Data

Welcome to the University of Louisiana at Lafayette and Institute of Data's most in-demand digital marketing & AI training program. 

Learn how to use data analytics and in-demand marketing technologies to create a digital marketing and growth strategy, build an audience through paid and organic channels, become trained in web and UX conversion optimization, and find insight into how to communicate with clients and stakeholders, from the best digital marketing & AI trainers in the United States.

The Digital Marketing & AI Program is a structured training course designed to help you develop the practical skills you will need to work in the digital marketing industry. After completing your Digital Marketing & AI Program, you will receive a Digital Marketing & AI Certificate of Completion from UL Lafayette and an Institute of Data Certificate of Achievement.

Hundreds of professionals choose the Institute of Data every year to prepare them for their future career after careful consideration of their desired career progression and to attain maximum return on investment for their education. Leading the future of the profession, the Institute of Data offers a collaborative and successful program, driven to ensure you have the best start to your career.

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Digital Marketing & Artificial Intelligence (AI) Program 

The next program starts

June 18, 2024 (Part-time)

With the practical training program you will...

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Be ready to practice digital marketing

The program is designed to prepare students for real commercial work in the area of digital marketing & AI. It is focused on practical in-class training, labs and real-life projects.

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Receive the best training and the latest curriculum

The program trainers are actively working in the industry and will teach you how to practice digital marketing & AI. The curriculum is developed by the Institute of Data Academic Committee with decades of experience working in the Digital Marketing & AI Industry.

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Be more attractive to employers

The program results in a UL Lafayette Digital Marketing & AI Certificate of Completion and Institute of Data Certificate of Achievement which signals to employers that you are ready to join the industry. Your resume and profile will be reviewed by our Job Outcomes team to give you the best possible chance of success.

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Get more support and guidance

The member network offers support and guidance from mentors and direct connections to the industry. You will connect with employers at both exclusive and public events held for alumni.

Program structure

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Pre-work

Students complete curated pre-work as an interactive online learning experience designed to prepare every student with the required skills and knowledge to complete all coursework and training.

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Remote or In Class Training

Students undertake a professional in-classroom course from a team of expert industry trainers from leading consultancies and enterprises to acquire the most sought-after practical training in the country.

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Job outcomes

You will undergo a Job Outcomes Program which will help position you for the best chance of a new job opportunity and/or internal promotion. Land a job in one of the most sought after fields in digital marketing and tech with the guidance of professional career coaches and access to our hiring network.

How will I be assessed?

The program uses competency-based assessment through the completion of labs and a final capstone project. There is no formal exam. The capstone project is a real-life project and is assessed against the competency-based assessment standards set by the Academic Committee.

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Industry Partners & Contacts


Post course

We'll help you transition into the digital marketing and artificial intelligence industry. We have a 93% job outcome success rate within 180 days of graduation for active job seekers.

Syllabus Breakdown

Digital Fundamentals
  • An Introduction to Digital Marketing
  • Data Driven Marketing
  • Customer-Centric Strategies
  • Creative Campaign Process
  • Content Development & Optimization
  • Introduction to generative AI Tools
  • Digital Marketing Practice (ongoing)
SEO & Audits
  • An Introduction to SEO
  • Technical SEO
  • Content SEO
  • Backlinks & SEO
  • Performing an SEO Audit
  • Tracking, Optimizing & Analyzing
  • Digital Marketing Practice (ongoing)
Social Media Advertising
  • Social Media Tools Of The Trade
  • Campaign Planning
  • Reporting, Evaluating & Optimization
  • Facebook & Instagram
  • LinkedIn & Twitter
  • Engagement, Algorithms & Content Marketing
  • Digital Marketing Practice (ongoing)
Search Engine Marketing / Pay-per-clickAds & Analytics (Google Ads)
  • Understanding SEM (Google Ads)
  • Managing Campaigns
  • Google Analytics
  • Google Tag Manager
  • Google Skillshop
  • The Future of SEM/PPC
  • Digital Marketing Practice (ongoing)
Growth Strategy
  • Foundation of Growth Marketing
  • Growth Strategies
  • Activation & Growth Loops
  • The User Journey
  • Experimentations
  • Behavioral Psychology for Growth
  • Digital Marketing Practice (ongoing)
UX & Design Principles
  • Introduction to Design Psychology
  • Web Assets Introduction
  • Responsive Design & UX
  • Conversion Performance
  • Digital Optimization
  • AI & Design
  • Digital Marketing Practice (ongoing)
Marketing Technology: Automation, Innovation & AI
  • What is Marketing Automation
  • Personalization
  • Email Marketing
  • Marketing Automation Tools
  • AI in Marketing
  • Behaviors & Predictive Analytics
  • Digital Marketing Practice (ongoing)
Clients & Stakeholders: Tips & Tools
  • Communicating and Aligning Needs
  • Managing Stakeholders Through Change
  • Identifying Risks & Solving Problems
  • Questioning Techniques
  • Tools & Tips
  • Embracing AI in Your Organization
  • Digital Marketing Practice (ongoing)
Ongoing Modules
Additional Topics: Determined by Students and Lead Trainer
  • Job Outcomes Program
  • Consultation and Presentation training
  • Digital Marketing Practice
  • Capstone Project

FAQs

Fees and Payment

Speak to a career consultant about fee and fee support details.

Program Entry Requirements
  • Bachelor degree in any field of studies
  • Any previous qualification undertaken in English or obtained IELTS 5.5
  • Complete the assigned online pre-work provided to you when you enroll
Time Commitment: Part Time Program
18 weeks intensive remote or in-class training | 2 night classes per week + 1 fortnightly Saturday class
Time Commitment: Full Time Program
9 weeks intensive remote or in-class training | Monday-Friday
Location
UL Lafayette Campus & Remote
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